Learn WordPress SEO using on-page SEO and the wonders of long tail keywords. Learn to base your keyword analysis on the results from the keyword completion database. Use the Amazon Keyword Tool to validate your keywords and expand your list of available keywords. Install and use the WordPress Yoast SEO Premium Plugin to perform on-page SEO.
This post includes the following bonus information:
- What is off-page SEO or backlink building?
- Finalizing your WordPress web site by incorporating a mailing list signup form and monetizing your site
Whatever you do, don’t miss this post… and definitely keep an eye out for the next one.
WordPress On-page SEO Using Long Tail Keywords and Yoast SEO
In this article, I will demonstrate how to perform WordPress SEO on a page or post. More specifically, we’ll be performing on-page SEO since the actions that we will be taking will not extend beyond a single page, post or website. I’ll discuss the meaning and importance of long tail keywords and the use of the Google Keyword Tool to choose, review and add to our list of keywords. Finally, I’ll show you how to use the Yoast SEO WordPress plugin to perform on-page SEO on a page or post. This article will also touch briefly upon performing off-page SEO, or backlink building, and how to prepare your pages and posts for customer visitation.
But first, …
What is WordPress SEO?
WordPress Search Engine Optimization (SEO) can be separated into on-page SEO and off-page SEO. On-page SEO involves tuning the contents of a WordPress page or post to make it display higher in Google search results. The process also involves tuning your website to structure and display it well to insure it can be indexed by Google and visitors will remain on your site. Off-page SEO involves building backlinks (hyperlinks) to your pages and posts from other authoritative websites on the Internet. The combination of these two techniques would constitute the whole of WordPress SEO and determine your search result ranking.
This article focuses specifically on perform on-page SEO on a WordPress website using the Yoast SEO WordPress plugin.
Long Tail Keywords
Long tail keywords are typically keywords composed of many words. These keywords are less popular than shorter search keywords meaning that you can rank better for them in Google searches. Consider the very popular keyword “romance” for which you will rank poorly in search results. Now consider the long tail alternative “Canadian romance novels with dogs”. You’re much more likely to rank well for this long tail keyword.
Because they’re less popular, long tail keywords generate less traffic. You must compensate for this lack of traffic by tuning your pages for multiple long tail keywords rather than a single shorter, more popular but more competitive keyword.
Search Completion and the Google Keyword Tool
So, where do you get your initial list of keywords? By following my four step formula:
1) Write down three words that best describe what you’re about to write about (e.g. “Canada”, “romance”, “dog”)
2) Type these words individually, as pairs and all together into the Google search window. Note the proposed expansions returned by Google.
Play with your keywords in Google using the returned expansions to grow your list and the length of your keywords. Then:
3) Use the Google Keyword Tool to validate and expand your keyword list and individual keyword length.
Detailed instructions on the use of the Google Keyword Tool fall well beyond the scope of this article (keep watching).
4) Review the search results to determine your ranking potential.
Go ahead and press return on your search string to see who your competition is — if it’s light, you’ve found a solid keyword
Installing and Configuring the Yoast SEO WordPress Plugin?
Note: Refer to my post on Practical On-page SEO for guidance on performing on-page SEO without the Yoast SEO WordPress plugin.
When it comes to SEO tools for WordPress based websites, nothing beats the Yoast SEO plugin. Yoast SEO is a standard WordPress plugin that can be loaded by going to the main Plugins screen and searching for “Yoast SEO”. Alternately visit the website to get the lay of the land before preceding:
I recommend you begin with the free version. Once you fall in love with this plugin, which I’m confident you will do, get the Premium upgrade. I bought a five site license for $129 ($26 per site) and am currently running the tool on two sites.
Now I’m running out of words for a properly Yoast SEO optimized WordPress post (800), so I’ll be breaking this post in two.
This discussion is continued in “The next discussion”.
See you there,