This is actually the prologue to my series of posts on Udemy Marketing:
#0: How to Select a Niche and Then Dominate It
#1: Get Lots of Free Students Fast
#2: Get Lots of Quality Reviews Fast
#3: Revenue 1: Secret Powers of Udemy Promotional Announcements
0.1 Use Udemy Insights to Evaluate Potential Top Course Niches
Udemy extends their software frequently. Well, they really came through with at least one new extension: Insights.
The first step in chosing a Udemy course topic area (niche) is to choose a topic in which you’re interested. Lack of interest or knowledge in your topic will reflect in your recording causing students to stop watching and possibly leave a bad reveiw.
The afore mentioned aside, you don’t need to be an expert in your topic to teach it. This I learned from “The Profitable Teacher”, a resource provided to knew Teachable instructors. Being new to a topic can make you even more aware of what the beginner needs to learn. Also, being knew you’re fresh and excited by the topic. Now, that said you need recording and organizational skills and a pretty good knowledge of the topic to teach it effectively and to respond to questions.
To get to the Udemy Insights feature, go to the instructor dashboard and choose “Insights” from the menu. In the search box displayed enter the name of the niche you’re interested in (e.g. mailchimp). You then need to select from one of their known course catagories.
Next, wonder at the results — I think you’ll find them easy to interpret. Note that “mailchimp” originally showed up as a niche you should go after. I didn’t publish this fact in previous mentions of Insights because I have a course that’s #2 in “mailchimp” search results. Now, it’s a tougher niche to enter… so, come and get me ;-).
Do niche research. See how many reviews you need to compete, how many students other courses have….
Bottom line: Select a Good Niche for You and Don’t Be Afraid to Record in It
0.2 Name Your Course So That It Ranks in Search Results
Nope, sorry. Not ready to divulge this gold nugget yet. But if I do, it goes right here.
0.3 Produce Longer Courses Than Your Competition
Note that I’m not talking about a 20-60 hour course. That’s clearly rediculous to record (I suspect instructors gathered a very long course that was previously offered in modules somewhere else and bundled it for release on Udemy in these cases).
In a niche I recently moved into, courses were running 4-6 hours. So, I released a 3 hour free course, an 8 hour pay for course and I’m working on another 8 hour course. I plan on being the most courses and longest courses in this niche by the time I’m through. Note that I may not succeed ;-).
Do what you can to own course length within your niche. Don’t exceed the maximum length required.
0.4 Flood the Niche with Courses
The other side of the coin. You don’t only need long courses, you need a lot of courses. Note that if you release a lot of short courses someone may come along some day and release a single long course that takes your niche away. So, they need to be long. Also note that more than a single course is required to utilize Udemy promotional announcements to sell your courses.
Longer Courses x More Courses = A Lot of Work
For this reason I track my recording times via spreadsheets and can tell you that when I’m “on” I record 20-30 minutes per day on average (2 courses for 11 hours released in my niche this month).
I plan on releasing at least 5 courses in my new niche by the end of next month.
If you want to dominate a niche, plan on recording and producing a lot of courses.
0.5 Price Your Course to Sell
This technique has to do with fooling students into thinking that they’re getting a better deal on a $10 course sale than they really are… Note that almost every Udemy instructor does this.
Price your course as high as possible (e.g. $195) even though you’ll never actually sell a course at this price to make it appear that the student is receiving a huge discount when they ultimately purchase the course for $10 which is the price at which most courses sell.
Note that it may be worth changing prices as circumstances change if you have few courses (I have 34, so it’s hard). For instance:
o Udemy runs 75% sales periodically. When they do, $40 is the most you can charge for your course have it sell for $10. All other courses will sell for more during this sale.
Little benefit (e.g. organic sales) seems to dirived from setting your course price to $20 (in my experience).
Hope this helps.