Our attention spans have been rapidly decreasing in the age of the Internet and 63% of internet users aged 18-34 are using ad blocking software when viewing digital content while 41% of them does it with overall block ads. Together, these two tendencies are changing the face of modern marketing and rendering traditional marketing methods ineffective. Millenials are growing tired of aggressive advertising and can not be easily persuaded by those who are obviously “trying to sell them a product or idea“. With the world of marketing rapidly changing, marketing tactics should change too. They should become more customer-focused and targeted, exploring new approaches that will yield better results.
Here are some of the best approaches for making your business grow:
This marketing strategy is often neglected in our digital world, but Word-of-Mouth-Marketing is still incredibly useful, to the point that it is being hailed as the most valuable form of marketing. It’s not surprising that 92% of consumers favor recommendations from their family and friends over any other form of marketing. But this Word-of-Mouth Marketing buzz will not come out of anywhere. The most important is to build rapport through three Es-engage, equip and empower. This is exactly what one New York restaurant did by encouraging its customers to take photos of their meals and add them to a specifically created “Instagram Menu“. Also, did you know that bestselling author William Young sold his first novel “The Shack“ as the result of word-of-mouth campaign?
- User Onboarding
The key to selling any kind of product is convincing customers that it will improve their lives- by demonstrating it to them, even if it demands a step-by-step approach. It requires knowing who your customers are and creating their profile: their motivations, satisfactions and in satisfactions etc. For some businesses, the best user onboarding comes in the form of simple, explanatory and interesting video. For others, it should be more personalized asking visitors to answer some questions about what they expect from the product (their preferred ending for the book or a name for the character). For example, Samuel Hullick promoted his self-published book by posting an onboarding tear down to drive traffic and supplementing it with teasers.
- Be Different
Deep down, everyone wants to be different, but it is easier said than done. We are pragmatic too and prefer to walk down the well- trodden path. But in order to succeed today, this mainstream approach does not cut the mustard. James Paterson demonstrated that with the way he promoted his novel “Private Vegas“ by giving 1.000 readers an opportunity to download a free ebook that will delete itself after 24 or buy a copy ( for $ 300.000) that will explode after one day. But he had yet one more feature to offer- a five-course meal with the author and a pair of golden binoculars. A bit over the edge? But there is no denying that it created a lot of buzzes (even from those who only read Facebook statuses).
- Create Communities on Social Media
Everyone uses social media nowadays, it’s a common knowledge that social media platforms will promote your product like nothing else. But how to build a base of lifelong fans, those who will keep coming back for more? By creating communities of like minded people on social media. Encourage them to post comments, engage in discussions and be available to answer all their questions. Use surveys and other feedback tools to gain insight into their preferences.
Danielle Sacks writes: “The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions“. Nothing could be truer than that. Rather than using traditional and no longer efficient marketing tactics, marketers today have been working to discover new approaches. What they all have in common is that they are customer-focused, innovative, targeted and seek to build rapport. In other words, you can use social media for promotion, that is what everyone does nowadays, but make sure to connect with your customers in a meaningful and genuine way. They can no longer be convinced by aggressive advertising. What you need to do is to sell yourself and answer their most important questions: “What is in it for me?“
Bio: Kerrie is a freelancer at the reaction writing service who navigates through the labyrinth of the Internet, hunts for the nuggets of knowledge to bring to her readers. Using her procrastination time to enlighten Internet surfers. Her website