Look, the price you set your course to on Udemy really doesn’t matter… much.
No matter what price you set your course to, it’s going to sell for an average of $10.00 netting you an average return of approximately $4.88.
That said, there are two things you can do to incourage a student to buy your course vica-a-vise price:
1) Be the cheapest course on sale in your niche
2) Be the largest marked down from the original price course in your niche
Here’s how it works…
First, you need to accept this fact:
Udemy runs sales constantly, as a result you’ll sell a course for little more than $10. Once you recieve your cut after Udemy, ads and affiliate cuts, your take of the $10 will be about $4.88.
What kinds of sales is Udemy running you should now be asking yourself:
Percentage Off Sales:
o The only percentage off sale I’ve seen is 15%.
In this case you should set your price to $40 which is the maximum price (to demonstrate the greatest savings based on percentage off) that you can set your course price to still produce a $10 sale (75% of $40 is $10).
Fixed Price Sales (these are more frequent):
o Udemy has $15, $12, and most frequenetly $10 sales
In these cases set your course price to $200 to produce the greatest savings to the student from the sale.
Yes, it really is that simple
When you only have 1-10 classes, this rule is pretty easy to implement. I’ve just returned from repricing 32 courses from the previous 15% off sale to the current Black Friday fixed sale price of $10 (meaning I changed all courses from $40 to $200).
I wish you the best of holiday seasons and hope this pricing tip helps,
P.S. Please respond to this post if you read it and it makes a difference.