Learn about an on page SEO checker for search engine ranking analysis from within WordPress.
On Page SEO Checker for Search Engine Ranking Analysis
Learn about an on page SEO checker for search engine ranking analysis from within WordPress.
A few years ago, I spent a couple of weeks at my brother’s ranch in South Dakota. My horse was saddled up and tied to the trailer and I was excited to go on my first ‘real’ cattle drive. I had an empty pop bottle in my jacket pocket and was concerned that it might fall out and spook one of the horses, so I decided to toss it into the cab of the pickup truck. Decked out in my niece’s very pink cowgirl boots, I walked through the tall grass in the ditch alongside the gravel road. Somehow, I got my feet tangled up in the tall grass and down I went. Pain shot through my hand and up my arm and I knew I wouldn’t be going on that cattle drive.
This was the real deal, this cattle drive, and they needed every rider they had. I assured my brother that I’d be fine until he got back. I waited by the truck and just enjoyed the peacefulness and the breeze of the late summer afternoon. Around bedtime, we decided I should probably see a doctor, so he drove me into town and the ER doctor fixed up my fractured hand.
I didn’t get much riding in during that trip, but I did get to go to an old-fashioned country rodeo hosted by the local saddle club. It was fun to watch my niece, my brother and my nephew, who all took part in the rodeo activities. But the highlight of it all was when they started the kids’ activities. They got them all out in the arena and formed a starting line. With that many excited little kids ready to go, it wasn’t really much of a line, but it worked. Then they let out the smaller calves with ribbons tied on their tails.
At the work, “GO!”, those kids were off like lightning, chasing after the calves, because their rodeo activity was to pull the ribbon off the the tail of a calf. I’m not sure if they were after just one ribbon, or if they were going for all the ribbons they could get. I do know it was great fun to watch.
Learn WordPress SEO using on-page SEO and the wonders of long tail keywords. Learn to base your keyword analysis on the results from the keyword completion database. Use the Amazon Keyword Tool to validate your keywords and expand your list of available keywords. Install and use the WordPress Yoast SEO Premium Plugin to perform on-page SEO.
This post includes the following bonus information:
Whatever you do, don’t miss this post… and definitely keep an eye out for the next one.
In this article, I will demonstrate how to perform WordPress SEO on a page or post. More specifically, we’ll be performing on-page SEO since the actions that we will be taking will not extend beyond a single page, post or website. I’ll discuss the meaning and importance of long tail keywords and the use of the Google Keyword Tool to choose, review and add to our list of keywords. Finally, I’ll show you how to use the Yoast SEO WordPress plugin to perform on-page SEO on a page or post. This article will also touch briefly upon performing off-page SEO, or backlink building, and how to prepare your pages and posts for customer visitation.
But first, …
WordPress Search Engine Optimization (SEO) can be separated into on-page SEO and off-page SEO. On-page SEO involves tuning the contents of a WordPress page or post to make it display higher in Google search results. The process also involves tuning your website to structure and display it well to insure it can be indexed by Google and visitors will remain on your site. Off-page SEO involves building backlinks (hyperlinks) to your pages and posts from other authoritative websites on the Internet. The combination of these two techniques would constitute the whole of WordPress SEO and determine your search result ranking.
This article focuses specifically on perform on-page SEO on a WordPress website using the Yoast SEO WordPress plugin.
Long tail keywords are typically keywords composed of many words. These keywords are less popular than shorter search keywords meaning that you can rank better for them in Google searches. Consider the very popular keyword “romance” for which you will rank poorly in search results. Now consider the long tail alternative “Canadian romance novels with dogs”. You’re much more likely to rank well for this long tail keyword.
Because they’re less popular, long tail keywords generate less traffic. You must compensate for this lack of traffic by tuning your pages for multiple long tail keywords rather than a single shorter, more popular but more competitive keyword.
So, where do you get your initial list of keywords? By following my four step formula:
1) Write down three words that best describe what you’re about to write about (e.g. “Canada”, “romance”, “dog”)
2) Type these words individually, as pairs and all together into the Google search window. Note the proposed expansions returned by Google.
Play with your keywords in Google using the returned expansions to grow your list and the length of your keywords. Then:
3) Use the Google Keyword Tool to validate and expand your keyword list and individual keyword length.
Detailed instructions on the use of the Google Keyword Tool fall well beyond the scope of this article (keep watching).
4) Review the search results to determine your ranking potential.
Go ahead and press return on your search string to see who your competition is — if it’s light, you’ve found a solid keyword
Note: Refer to my post on Practical On-page SEO for guidance on performing on-page SEO without the Yoast SEO WordPress plugin.
When it comes to SEO tools for WordPress based websites, nothing beats the Yoast SEO plugin. Yoast SEO is a standard WordPress plugin that can be loaded by going to the main Plugins screen and searching for “Yoast SEO”. Alternately visit the website to get the lay of the land before preceding:
I recommend you begin with the free version. Once you fall in love with this plugin, which I’m confident you will do, get the Premium upgrade. I bought a five site license for $129 ($26 per site) and am currently running the tool on two sites.
Now I’m running out of words for a properly Yoast SEO optimized WordPress post (800), so I’ll be breaking this post in two.
This discussion is continued in “The next discussion”.
See you there,
So I’ve talked some about the traditional publishing process, and mentioned here and there some parts of the self-publishing process, but it came to me I haven’t yet done a vlog illustrating the differences between the two. Let’s start with self-publishing. When you self-publish, all of the responsibilities of what goes into making a volume falls on you, the writer. This means you have to pay upfront at the very least for an editor, report designer, and formatter. These are not optional gradations, at the least not if you want to take your vocation as a self-publisher gravely, and not if you want to give yourself a respectable chance to succeed as a self-published author. If it’s important for you to control every part of the book-making process, then self-publishing might be a good selection for you. One concept to consider is dissemination is extremely different with self-publishing. Your chances of seeing your volume in engrave in a bookstore like Barnes& Noble are somewhat close to zero if you self-publish. There’s a good chance, nonetheless, that you will be able to see your volume at major online retailers like Amazon and Barnes& Noble.com.
When it comes to coin, you are able to stir more of it and make it more quickly than you would as a traditionally publicized author, but what you want to remember is there are thousands of self-published notebooks that don’t even sell a hundred simulates. You do nonetheless get royalty checks faster and–don’t paraphrase me on this–but I* guess* you get them monthly, or at the very least you get them more often than traditionally publicized authors do.
When you self-publish, another thing to remember is all the advertisement and sell is on you. The last-place concept you want to remember is there is a stigma links with self-publishing and self-published authors, which really sucks and is unjust, but regrettably, dealing with the stigma is an example of has become a self-published author. Now, traditional publishing. When you’re a traditionally publicized author, you do not offer anything upfront, in fact, the publisher offer* you* to write your volume. Unless you hire a freelance editor on your own, you shouldn’t spend anything upfront as a traditionally publicized author. There are publishers out there who we announce vanity publishers, and they mostly take coin from authors in order to publish their volume, but they are largely considered defrauds in the publishing community, and I would not recommend them. Similar to self-publishing, with a couple objections, when you traditionally write, most of the marketing and advertisement is likely to be on you. How much advertisement you get from the publisher really differs publisher to publisher, and volume to book.
When you traditionally write, you have less ensure over what has happened in the book-making process outside of the words that end up on the sheet. This might be a good option for you if, like me, you want to focus on the writing itself and not have to worry about inducing the report, or what the words look like on the sheet. You have a whole crew behind you and your volume. You have a crew for dissemination, a crew for sell, a crew for creating the physical volume itself, a crew for the words, and you have an agent who will help you with your vocation, so you have a knot of people who are all invested and doing the best that they can to make sure that your volume and your vocation succeeds.
It’s helpful for me to have other people look at my job critically and tell me candidly whether or not they think they’ll be able to sell it. Another benefit of traditional publishing is you have a much higher likelihood of seeing your volume in a bricks and mortar bookstore, so if your dream is to walk into a Barnes& Noble and see your volume there, that’s the way you’re gonna wanna travel. The downside is the spend isn’t fabulous and I explained this in a vlog focused exactly on columnist commerces which I’ll link to below, but the short story is, that it is not easy to be able to live off of your writing.
Author pay is super unpredictable, most authors have no idea what their royalty checks are going to look like until they show up, and we have no idea what advances we’re going to get until an render is formed, so it nature of shapes budgeting really difficult. Last concept I’ll say is there are authors who do both and they’re known as hybrid authors, which is a really cool concept, but before you dive into that you’re gonna wanna make sure you know the publishing industry really, really, really well, because that has to be done strategically.
So those are your alternatives, one is not better than the other; it really exactly depends on what you as an author want to get out of your writing vocation, but whatever selection you choose to go with, if it shapes you joyous with your vocation, then it’s the right selection for you. So that’s all I’ve got for today! If you liked what you look, don’t forget to subscribe and note, and I’ll see you guys next week!.
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